25 is the number of years I’ve been alive. When I was born, Portrait of a Bookstore was about to celebrate one month of being in business. So, you see how grandiose statements about time and wisdom may seem laughable coming out of me.
Here’s the question: How do you celebrate a life lived across two and a half decades, in one day? I’m already worried about what we’ll do for our 50th Anniversary. A bigger party? More people we love will show up and toast us? Of course. That has its place. It’s why I’ll blow out my own candles this year and next. But that act is only symbolism born out of tradition. Whether or not I celebrate my life is decided each and every day between birthdays. More often than not, I don’t. Some days I do, most days I don’t.
And that’s how this bookstore is different from me. That’s why yesterday’s celebration was sweet and cozy and small and felt like a special day but not much different than any other. That’s what makes this bookstore extraordinary. Every day we celebrate somehow. Even when we don’t think we’re celebrating, we are. There are no bad days here… and it’s nothing like Oz.
I was asked recently what the secret to our survival has been and my answer was an unromantic, honest and practical one: “Love.” We just love each other. We love what we do. We love books. We love talking to people about books. This love is so genuine and strong, that people recognize it and through this we connect with our community, one person at a time. It’s so simple.
Thank you for the first 25 years…
-Aida
The Other Day at Portrait... 
Beautifully and correctly expressed. Love is the word.